Biography of a Marketing Foodie, The Sipping Chef
Contact: chefsusan@wineries.ca
Telephone: 604-681-1456
Want to add some zip and zest to your business, increase your profits and customer base? With a Diploma in Professional Culinary from Dubrulle French Culinary and a Certificate from the Wine & Spirit Education Trust, Ms. McCarthy has the talent to help your business grow.
Her experience with Results Training, a satellite office for business guru Stephen Covey, proved to be valuable for understanding what makes businesses successful and what turns customers away. With her Diploma in Broadcasting, she hosted a weekly television program, "Food for Thought". As a personal chef in Europe she refined her international skills.
Consulting available in:
Targeted Email Campaigns
At present there are 156.3 million Internet Users in North America. By 2007 that number will grow to 218.6 million. As a Certified Internet Marketing Business Strategist, Susan knows how to make your Internet marketing messages consistent and compelling. Email yields a response up to 10 times greater than traditional direct mail! Acquire new customers via email, cross-sell and retain current customers. Extend your customer reach by coordinating your "online" and "offline" advertising campaigns.
Case Study
A wine merchant launched an email campaign. Their aim was to predict what offers people would be interested in based on what they'd purchased before. Their email program involved the development of data categories, including customers' taste, price preference and regional choices. If a customer prefers a mid-priced California Chardonnay, a sales pitch might offer a $20 bottle from a select winery in the Napa Valley. The campaign's results were worth toasting: a 19% improvement in click-through rates, a significant increase in orders and a 31% increase in revenues compared with the company's past email initiatives.
A prominent Las Vegas resort sold an extra 3000 room nights online with its opt-in email program.
Event Planning and Public Relations
As an erstwhile producer of events for radio and television, Susan is marketing and media hip. Make yours one your customers will savour, while delivering value to you.
- Media Relations, Press Conferences. Exposure to new markets.
- Event Coordination, Hosting. Product demonstrations of food or liquor.
- Build a better image for your company or product.
- Create demand through reinforcement of images and messages to targeted audiences.
- Acquire new customers. Solidify relationships with old customers.
Personalized media guide services for authors, spokespersons, business people, artists and government officials. Coming to British Columbia and want to practice your business English? Let the Sipping Chef select a restaurant for your taste buds.
Culinary Instructor
With her sense of humour and ability to communicate warmth, Susan is available to instruct classes in French Classics, French Bistro, Thai, East Indian, International Gourmet, and Regional Cooking from the Pacific North West, Tapas/Appetizers and New World Wine Appreciation. Warning! These lessons are 100% hands on!
Give gift lessons for birthdays, anniversaries and reunions. Informal and fun private cooking lessons are available in your own home.
Copywriting and Menu Design
Do you need an advertisement style article for a newspaper or magazine publication? How about a new menu? As a journalist, Susan has written articles for Farm Folk/City Folk, scripts for CBC Television, Roger's Cable, and radio. See writing samples under Sipping Chef Travels.
Butler Service
Hire an extra pair of hands and take some of the stress out of entertaining at home. Susan can assist you with any preparations you have planned. Reasonable rates, minimum 2 hours please.
Outside Canada
The Sipping Chef is ready for short-term and long-term positions outside Canada! She has traveled extensively in Thailand, France, Ireland, China, Portugal, United States, Canada, Germany, Holland, England, Italy, Mexico, and Greece. Ms. McCarthy is fluent in English, and conversant in French. Contact: chefsusan@wineries.ca
Customer Service and Mystery Dining
How does your business function as a whole? Prevent loss of profits and ensure that your customer experience is a memorable one. The Sipping Chef acts as a Mystery Diner or a Secret Shopper to evaluate your business. Be proactive and experience a difference in results of 1000%!
     |
 |